The Three Resistant Internet Advertising Secrets

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If You Build it They Will Come

So you have a website, that’s a good start. Long nights and days have been put into your site to make it unique. What you have just created the greatest website on earth. With this site you could sell anything and people would buy it. Good for you, I congratulate you because I really wanted to do that. There is only one thing wrong with your site, the lack of visitors, unfortunately for you that is the biggest ingredient for having a successful site. Now your asking your self, how do I get visitors to my site? Great question. I still wonder this from time to time.

There are many ways to promote your site. Some are free (great for people on a budget) and others you have to pay for. Both have pros and cons. Free advertising of course is free. This is a huge advantage compared to paying for it. If you are tight on money this is the way to go. You can still get good results with out paying a penny for them; you just have to work harder. That is the main downside of free advertising, but if you have the time this is a great option. Remember that the more money you spend the less time you will have to spend to get your website noticed. Knowing this pretty much gives us the pros of pay advertising. The con, it takes money not good for those of us with out the funds.

What are the types of free advertising? There are many, I have listed just a few.

Writing articles and submitting them to article directories.

Blog and Ping

Traffic exchanges.

Word of mouth.

Posting to forums, site in Sig. file

Writing articles does a few things for you. It lets others think of you as an expert in your field. You also get back links to your site. This is good for your search engine ranking. You also get targeted visitors to your site. (People who really want to see your site). Blog and ping is a great technique for getting some visitors as well. Write something worth reading and post it to your blog. Make sure you have at least one link to your site on your blog. After every post you make, make sure you ping it. This lets the search engines know that your site or blog as fresh new content on it. This is great for search engines. Traffic exchanges are also a good way to get some traffic. However it isn’t has good. Not targeted, however still a way of getting some people to see your site.

Paid advertising methods include but are not limited to:

PPC (Pay Per Click)

Ezine Ads.

Offline ads. (flyers, biz cards, etc.)

These are the main paid advertising methods. Of course there are many others. PPC gives you targeted visitors. They see your ad on places like google search results and click on it. You only pay for the times you ad gets clicked on. Good way of getting visitors quickly, just make sure you set a budget and stick to it. This method can get very expensive if you don’t keep track of it. Ezine solo ads, are another paid method of advertising. Find an ezine related to your site, then see if you can buy a solo ad (your ad is the only thing in the e-mail, best form of ezine advertising.) Make sure the ezine has a good number of subscribers. This way much more people will see you ad.

This is just a few of the more popular advertising methods both free and paid. Use one or the other or mix and match. Make sure to watch your budget and work really hard. The harder you work the more people will see your site and the more business you will receive, and since you have the greatest site on earth this will be very good for you. I hope this article helps even just a little bit. I use these methods for my sites and they work, as long as you work them.

About the Author:
Travis Werbelow is the owner of:
www.youngnetprenuer.com
www.successuniversitybiz.com
He is a young netprenuer.
Article Source: http://www.articles2k.com

You Need Money to Get Web Traffic…Huh?

It takes money to make money. That statement is pretty much a universal truth Here's another truth that applies to the internet. To make money from your website you must have a steady flow of website traffic. No visitors, no income. This has been the downfall of many internet businesses.

Now you might ask "sure it takes a steady flow of traffic but don't I need a fat bankroll to generate that TRAFFIC?"

In technical language: Uh-uh.

Ever wonder how the big boys (and girls) drive traffic to their sites? Yes some of them are spending tons of money investing in advertising campaigns and different marketing schemes etc and it works for them. Nothing wrong with that, if you have the budget for it.

But many top marketers are taking different approaches; less expensive methods that are driving traffic to their sites and making them just as much money as the heavy spenders.

Don't have much money?

Exchange Links

Once in a blue moon, you see a site where there is no link to another site. Many webmasters are willing to exchange links with so they can create more public awareness about their sites. By exchanging links, you'll soon see and experience the sudden upsurge of the traffic coming to your site from other sites.

In exchanging links, your site should have the same niche or similar content as the other site. Your target audience needs to see a certain continuity in information and/or services between your website and your link partner.

Another benefit of link exchange is it increases your website's chances of getting a high ranking in search engine results. Search engines love sites with inbound and outbound theme-related links. A higher ranking means more traffic to your website without the high costs.

Traffic Exchange

Traffic exchange services are the viewing of another person's site or page within a system. You submit your website then visit other member sites to earn credits. This increases the number of visitors to all the sites within the system. The more you view (also known as surf) the more traffic you get to your site.

Write and Submit Articles

This is my favorite. There are many newsletters, online encyclopedias and article directories on the internet which provide free space for articles to be submitted. There are also freelance writers willing to write for you for a small fee. Many are very good but save money and write the articles yourself.

Write articles that are related to your website's theme. Write something that you have expertise on or a passion for so that when people read your article, they feel your knowledge and excitement about the subject and will be eager to visit your site..

Include a resource box at the end of your article that links to your site. Write a little about yourself and your site. An interesting article packed with quality information can keep people coming back to your site for months, sometimes years after you written it

Make a Newsletter.

This may sound like a lot of work but it's not. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities. You can get free advertising when you go to forums that have the same subject or niche as your site.

As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

I'll be the first to admit that having the duckies to invest will only help your business but don't let the fact that you maybe short on funds stop you. Use these very high powered resources on a consistent basis and you won't be low on traffic for long.

About the Author:
Daryl Campbell owns winthemarket. "How to Get a Lot More Google Traffic for Free" is a step by step video tutorial. It's also yours for free along with feature articles, tips, resources, up to the minute information on promoting your business and a whole lot of fun at http://winthemarket.com/MainPage.htm
Added: 03 Sep 2006
Article Source: http://articles.simplysearch4it.com/article/35659.html

Low Cost Internet Advertising Solution versus Conventional Advertising

Since the early 90's, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print, internet advertising solutions with its low cost has become widely used.

Due to the considerable growth in figures of internet users and because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions.

Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution. This is the only medium that could help people do business within a short period of time.

With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.

Unlike meeting in person, wherein time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

Inexpensive internet advertising solutions are able to lead other advertising medium because they were developed to be interactive. When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutions' ability to answer feed backs in real time enables the companies to reply, resolve complaints and answer inquiries.

Internet advertising solutions provide a low cost and effective resolution for attracting targeted, high quality customers. One example of the many online resources that will show marketers how to attract free, targeted website traffic can be found online at http://marketingstrategies-as.net.tc/. This low cost internet advertising solution also provides web site publishers with a prospect to generate advertising revenue from their unsold marketing inventory.

Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common people's lives have been given a deserving contentment.

About the Author:
James Shankle Golden Triangle Distribution 7721-A West Bellfort, PMB #197 Houston, TX 77071 gtdistonline.com gtdist@gtdistonline.com
Article Submitted On: November 30,006
Article Source: http://EzineArticles.com/

Advertising Balloons In The United Kingdom

Getting the attention of the customer is the only way a company can survive. Since there are other brands competing, it is important to advertise in order to gain leverage over the others.

A company can spend a lot of money on television, radio or the billboards but if there isn't enough money in the budget it is best to use advertising balloons instead. The practice of using this in the United Kingdom is almost the same as in the United States.

The firm can choose to use inflatables or get those that are powered using helium. Most of the companies in the United Kingdom go to a firm that will make a design or use an existing one and get that ad in the air. An experienced pilot will fly one of these as well as take some riders who will like to come on board.

The standard shape of the balloon is always there. If people want a different touch, this can be shaped into a soda can, a strawberry or a famous cartoon character that can really make people look up and be sold on the ad.

The cost of an advertising balloon for really big ones is divided into three parts.

The first will be the construction costs that will come from the manufacturer. This will on the design and specifications given by the client.

The second is the operation of the balloon. Some people will just want to tie this on the roof of the office.

The third is called balloon public relations where someone experienced flies around the city.

If the company doesn't have the money for this, there are other options. These people can settle for the inflatables that are powered by large fans. Again a design has to be chosen before it can be delivered.

The difference between an inflatable and a balloon is that these can't float in the air. The fan is what keeps this on the ground and will just wave from one direction to the next depending also on the direction of the wind.

Advertising is the only way to launch a product or create awareness in the market. If people don't have a lot of money but need to advertise, using a balloon is the best way to go. These are easy to make and maintain enabling the company to make a new one after a few months.

About the Author:
Low Jeremy maintains http://Advertising-Balloons.ArticlesForReprint.com. This content is provided by Low Jeremy. It may be used only in its entirety with all links included.
Posted: 20-11-2006
Article Source: ArticlesBase.com

8 Breakthrough Ways to Bring Free Visitors to Your Site!

Many websites have great ideas, excellent content, brilliant deals and terrific potential. However, the truth is, the majority of these sites fail. This is for the simple reason that these sites can not get sufficient visitors.

I hope to address this problem with 8 sure-fire ways to bring guaranteed visitors to your site within a matter of days:

1. Write your own articles

Increase traffic to your site immediately by writing your own articles and publishing them in relevant ezines or on relevant websites. At the beginning and end of your article, include a link to your site and a small sentence explaining how it would benefit the reader. This is a proven way to achieve tremendous, targeted traffic from all over the web. Do not be afraid to contact owners of large ezines. These ezine publishers need articles, especially if they publish a daily ezine. Just send them a polite, personal email, with your article neatly formatted. Writing your own articles also has the benefit of a long lasting effect. Once your article has been published in a big ezine, many readers of that ezine will use your article in their own ezine. Your article could be circulating around the web for months.

2. Create your own ebook

Create your own ebook relevant to your site's subject matter. Include a link back to your site on every page of the ebook. Make sure it is clearly stated on your ebook that it can be freely distributed so long as it is not altered in any way. Then, give it away on your own site, and distribute it to other relevant internet sites. These sites will probably be happy to distribute it for you, seeing as big sites are always looking for new ebooks to give away to enhance their popularity. You can then stop distributing your ebook after a while and then sit back and watch traffic pour into your site. A benefit is that if your traffic flow ever decreases again, then you can always distribute your ebook again.

3. Search engine optimisation

A high ranking on the popular search engines is one of the best ways to achieve incredible traffic within a couple of days. However, getting a high ranking on the top search engines is easier said than done. Briefly, these are the ways to get high search engine ranking:

Having a large number of links to your site all over the web

Having a large percentage of keywords in your content

Using effective meta tags (good keywords, etc...)

Using keywords in headings or in bold type

Using clean code with no unnecessary jargon

4. Using an email signature

This is possibly the most under-rated way of advertising on the internet. Think about how many emails you send a week. If you're a webmaster who is trying to get rich, you should be sending a lot! Just use a small signature at the end of each email such as:

====================================

100s of free ebooks and software products -

Go to - http://www.info-ebooks.co.uk

====================================

This will alert everyone you email, whether it be family, friends or prospective customers, that you have a site which is worth visiting. Notice how I have used the '=' sign to highlight my signature. This stands out much more than the '-' sign and will allow for maximum visibility. If you have family or friends who do not use an email signature, then ask them to have a similar signature as yours at the end of every one of their emails. You'll soon see an influx of visitors.

5. Link exchanges

Link exchanges are great because they cost nothing, are very long lasting, and also bring in extremely targeted traffic to your site. Link exchanges work by you and another website owner putting a link on each other's site so that each of you benefits. When choosing a site to link with, be careful about choosing a site very similar to yours. In this way, the other site's link does not look like an advertisement on your site, and you will also receive plentiful, targeted traffic. Link exchanges also have the benefit of helping you increase your search engine rankings seeing as you are increasing the amount of links to your site all over the web.

6. Autoresponder advertising

If you want to be a successful internet businessman you need to have an autoresponder. It is an essential tool which will save you hours of precious time. You can set your autoresponder up to email your prospects at certain intervals, and so take advantage, and send your new prospects emails about your new products, your special deals and your unique selling point which will benefit the reader. Alternatively, if you use your autoresponder to send out your special email course, make sure you have a small advertisement at the bottom and top of the email. Either way, this is a way to get great traffic without you having to do any work.

7. Using the power of recommendation

Nothing will make people come to your site more than having a friend recommend it to them. Everyone respects their friend's opinions and if you can get people to recommend your site then you're very likely to achieve a maximum amount of traffic. Word of mouth is a very common way of spreading 'the best new thing'. To get a recommendation script to put on your website so that visitors can recommend your site at the click of a button, go to http://www.cgi-resources.com or http://www.hotscripts.com. Generally, I find that people will not recommend your site unless there is an incentive. Therefore, offer a free reward if people recommend your site, such as a free ebook or free software product. Also, make sure that your recommendation form is on lots of your web pages and that it is very visible. Soon, you will have a large number recommending their friends to your site.

8. Holding a contest on your website

Holding a contest is a concept which has been highly neglected, even though it has tremendous traffic building potential. Hold a contest on your site for something that your site is based around. For example, if your site is based around video games, the prize could be the latest video game, which you know everyone who visits your site will be interested in. Often you don't have to pay for the prize either. Many companies would be happy to give you a free prize, because the company would receive free advertising. People will come to your site, see the contest, and if they like it (which you have to make sure they do), they will almost certainly tell a friend about it. This way you will collect a load of email addresses, which you can mail to, to tell them about product updates. The potential for traffic is unlimited. Plus, by offering competitions like this, your site will gain popularity from winners, and you could also offer a consolation prize to those who haven't won, so that you get popularity from all the losers of the competition too.

About the Author:
William Johnston
Visit Info-Ebooks, where $1000s of ebooks and software are waiting for you absolutely free. Master resell rights included too. Grab your free ebooks now :
http://www.info-ebooks.co.uk
Added: 30 Aug 2006
Article Source: http://articles.simplysearch4it.com/article/35378.html

A Tale of Three Duplicities

Last issue you may recall reading “A Tale of Two Duplicities.” Now you can enjoy the third and final saga in this trilogy of Internet shenanigans!

This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people’s behavior, compelling them to acquire the demeanor of cyber-villains in the same way that a full moon has been known to induce aggressiveness. Whatever the case may be, here is a recap that pushes the limits of the imagination:

I. The Trojan Horse and The MySpace.com Space Out

Remarkably, an online advertiser managed to insert the coding of a Trojan horse program into a banner advertisement running on the MySpace.com network. Visitors using older versions of Internet Explorer may have been infected. In effect, the way older versions of this browser process Windows Metafile images would have left them vulnerable to both hackers and adware programs alike. All of the estimates I’ve read indicated that the number may have been over one million MySpace.com users.

The Trojan horse coding itself does not distribute the unwanted pop up ads that plague infected computers. Rather, a Trojan horse covertly installs itself onto the user’s computers opening a line of communication with an outside server that downloads adware programs and other malware onto the users’ hard drives. I wonder why online advertisers are willing to subject themselves to lawsuits and criminal prosecution by choosing a ride on the Trojan horse??

What you can do to avoid this from happening to you: A tech-savvy friend once told me to download Mozilla Firefox as a way to avoid having my computer infected by simply visiting a page with a Trojan type program on it. Internet Explorer has also developed a patch that resolves this vulnerability to Windows Metafile images for aficionados who are loyal to this browser. If you’re a content publisher looking to earn revenue by displaying banner ads on your site, you should set in place a system of monitoring banner ads that you receive from your individual advertisers. Content publishers using third party advertising networks to distribute banners on websites, should make sure their networks have taken appropriate measures to screen the banners before distribution.

II. Click Fraud Practitioners Beware!

Google is becoming even more proactive. Guys: do you remember your high school quarterback who was good looking, got into an Ivy League on a full scholarship, and yet still managed to be humble about it? Didn’t it annoy you! That must be how Google makes the competition feel. Last week, an Information Systems Professor at NYU by the name of Dr. Alexander Tuzhilin indicated that Google is and has been taking appropriate measures to handle the problem of click fraud for the benefit of their advertisers. According to Tuzhilin, Google’s team of Click Quality inspectors systematically covers all four corners of “pre-filtering, online filtering, automated offline detection, and manual offline detection” while screening for invalid clicks.

Furthermore, a New York Times article indicates that Google plans on telling advertisers how many clicks are fraudulent. This transparency would be most reassuring, but for me this comes as no surprise. I remember receiving notice from Google that I had received a reimbursement in my Adwords account without me even having to ask for it. In my opinion, Google has already been on the ball in detecting click fraud for quite some time. Communicating this news to the public is done in order to reassure the nervous nellies of our space.

What you can do to avoid this from happening to you: If you’re a paid search advertiser, certain tracking and analytics software packages offer fraud detection tools. Keyword MAX for example offers a device called Click Auditor that appears on your screen as a gauge that looks like a speedometer, only instead of indicating speed, it detects the degree of fraud in your various paid search accounts. Paid search providers can detect an invalid click if it comes through a proxy server, through which a robot can send a request from more than one IP address.

Click fraud unfortunately happens, but with the proper tools, training, experience, and gut feeling, you can reduce the threat that it poses to you.

III. And the winner this week is... The Return of MixItForMe.com

For those of you unfamiliar with the story, allow me to regale you with a tale of adventure and woe that begins (or rather continues) in Providence Rhode Island. About a year ago, a company called MixItForMe.com scammed both small time individual shoppers and large online resellers out of several millions of dollars. Taking on the façade of a legitimate company for over six months, MixItForMe.com offered deals that seemed too good to be true, and that’s just what they were. Trendy electronic devices, such as razor phones, were sold through their website at a discount that could make New Yorkers smile in reminiscence of the frantic Crazy Eddy commercials we used to see on TV. The only thing unusual was a slight problem in fulfilling orders, a slight problem totaling several millions of dollars.

The venture ended in fiasco, when the FBI raided the Providence office, but not before the founder could escape and continue a life on the lam. He was recently discovered running a similar operation, this time in Albuquerque, New Mexico. It turns out his lifestyle could easily be placed in the context of a Sherlock Holmes novel or on the movie set of Catch Me If You Can, as he has been defrauding some pretty sharp people while under pseudonyms and living in an opulence that would make even the Count of Monte Cristo feel ashamedly poor. It’s believed he still continues to evade unsmiling authorities who fail to see the humor in his shenanigans.

What you can do to prevent this from happening to you: When making an online purchase, it’s a good idea to check out what people are saying about the company in online forums, especially if you’re thinking about shelling out some serious coinage. For example, a poster on www.resellerratings.com vented “DO NOT BUY FROM THEM! This business is a scam--they charge you on the day you order, but you'll never get it,” on March 12th 2005. A steady flow of complaints regarding non-deliverability and unwillingness to grant refunds occupied this same forum for since December of 2005.

Usually, such forum threads will turn up on a search engine when looking for the company name. If you have doubts, don’t simply go by what’s written on the company website even if chances are it is true: MixItForMe.com was after all approved by the Better Business Bureau of Rhode Island, which did eventually revoke its membership. However this was only done on April 17th 2006, well after FBI agents raided the headquarters under the authorization of a federal search warrant on March 27th. Word of mouth may simply be one or two disgruntled customers blowing off some steam, but if a torrent of complaints appears about a recently-founded company on forums, it should raise some red flags.

About the Author:
Gene Heratori
Senior Account Executive
ICMediaDirect.com
Article Source: http://www.articles2k.com

Email Advertising - How Ad Tracking Helped Create A Killer Ad

I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.

As an email advertising Internet marketing exercise, I decided that I wanted to approach the members of some of the affiliate programs that are featured in Magical Marketing, and offer their members the chance to join this system, and reap the benefit of the multiple promotion methods that it employs.

And, as an email advertising marketing exercise, this has worked very well, and whilst an interesting exercise in Joint Venture Marketing in itself, it has produced a result so remarkable in my eyes, that I felt it worthy of a report.

With one particular featured program, I did a multiple ad test, to see what the comparison between three ads. It was the results of this that struck me, and prompted me to put this article together.

The three ads, which were very similar. This is good of course, because it means that any variance in the results can be explained in relatively few ways. So there are two points that need to be made about these ads, which may affect your thinking about how you write your own ads.

1. Use Of Variables in Headlines

I don't know about you, but I am always hearing that using someone's name in an advert can make a significant difference to the effect of that advert. Not all programs have this kind of facility though. It just happens the program that I ran the adverts with does, so I made use of it in the headlines for 2 of the 3 adverts, but not for one of them. I have used the variable in the body of all three ads, so some personalisation took place in all cases.

2. Bulleted Benefits

Again, all the books and articles that I have ever read tell you to spell out the benefits, and a lot of them tell you to bullet them to add emphasis. So, I have done this with all three adverts, but with a difference between ads 1,and 2 and 3. In the first advert, I just made single word references to the benefits, in the other two, I elaborated in order to explain the benefit better.

3. Conclusions

The results are so striking, that they are worthy of comment.

The ads were placed from 12th December 2004 to 18h January 2005. So, the time span is about a month, but, I use the program in question to send other ads out too. About every 3rd day, I will send one of these three ads, in rotation. So, each of the ads would have been sent about every 6 days or so.

Advert 1 pulled in 70 unique hits, with 19 action hits. The latter is where prospects followed through to the sign up page.

Advert 2 pulled 5 unique hits and 1 action hit.

Advert 3 pulled 4 unique hits and no action hits.

Headlines

I have always advocated trying to keep headlines short, especially where email adverts are concerned. You only have the width of the email pane to enter your message, so you must tell your story within a few words.

I don't consider any of the Headlines that I have used to be excessively long. However, the first advert is very short, and perhaps that accounts in part for the huge number of additional clicks for the first advert?

In part, I believe that this is true.

However, I am now thinking that perhaps email prospects have become wary of seeing their name in emails from people that they don't really know. Think about how you react when you see such an email?

Do you open it immediately, or do you become suspicious?

Trust your gut feeling.

I have used the personalised approach in the body of the email, and maybe the psychology here is that once someone has opened an email, they have 'let you in' and are more amenable to your being personal.

Headline conclusion

I am more convinced than ever that email headlines should be short - as short as possible. I also recommend that if you personalise the Headline, you stop, and test your ads without it.

Bulleted Benefits

You can see that advert 1 has produced a massive amount of additional click thru's over the other two ads. Bearing in mind that each ad went out, probably every six days, the first two ads are not far removed from the norm with the program that I used. This makes the results achieved by Advert 1 even more staggering.

The change in headline may go some way to explain this, but the huge number of clicks tells me that something much more significant has occurred.

Thankfully, the body of the three ads are very similar in all aspects, except one; the bulleted benefits. In the first ad, I have given one word answers. In the other two, I have elaborated.

Bulleted benefits conclusion

One cannot escape the fact that keeping the benefits so short has had an impact. And not only in click thru's either. If you look at the graphic under 'Actions' column, you will see that I have tracked the prospect through to the signup page. You might expect that the 20% conversion rate be the same, but it isn't, it has increased to around 28%. So the shorter bullet points have also pre-sold more effectively, so the prospects likelihood of signing up has increased as well.

As a final note, please remember that all of this is courtesy of tracking my ads. If you don't do it, then you will struggle to make an impact in the marketing world.

About the Author:
Charlie Cory
Whether you are new to email advertising or not, you cannot ignore this statistically proven information. http://www.magical-marketing.biz/email_advert_example.html
Article Source: www.iSnare.com

Getting Hooked In The Advertising Industry: Learn From Yanik Silver

The world of advertising seems to be a magnet. It attracts those who dream to be in the advertising industry filled with high compensation, a fun and lax environment, and being acquainted with known personalities.

Those are just a small part of being in the advertising industry. The whole part of it entails dedication to work wherein you will have endless nights of brainstorming to meet the deadline. You will experience out-of-the-blue reproach from your superior because you did not meet the quality of work they expect from you. You see, it is not all about fun. It is being responsible with your craft and your attitude as a worker.

Learning is an essential factor for you to get hooked in the advertising industry. You need to gain knowledge. The initial acquisition of knowledge is from your stay in the academe. You need to nurture learning by reading.

Yanik Silver is well-known in the advertising industry as a great copywriter and marketing consultant. His books can help you reach your dreams to become good either as a copywriter or marketer.

"Instant Internet Profits"

You can go over this book if you want to learn more about the products or services which will be appropriate for you to sell. In addition, you will also find tips on how to make effective sales letter in this book. Other add-ons are guidelines on how to relate to your audience by the attitude you convey as well as the materials you utilize.

"Surefire Sales Letter Secrets"

Reading this book will help you be familiar with writing different types of sales letter. A sales letter is not applicable to all people. There is a distinct sales letter depending on your target audience.

Surefire Sales Letter Secrets is a book which will guide you to come across with the proper letter template and content so you will get that sale you wish to have.

"How to Make Instant Sales and Immediate Profits Using Cheap Fax Advertising"

Yanik helps you out find other means to disseminate advertising materials such as using fax broadcasting. Moreover, the book will also help you reduce the advertising cost you allot for every project you promote.

The book will also help you understand the advantages of fax broadcasting and how it can greatly help you achieve good business.

The above-mentioned books are some of Yanik Silver's work to help you be familiarized with some aspects in the advertising industry. There are still other books to read all you need to do is research for those. To know more about the written work of Yanik Silver, you can go over the internet and search for it. The bookstore is another venue to find books written by Yanik Silver.

Do not be magnetized by the reputation of advertising industry. Being overwhelmed will most likely make you fall. Organize your thoughts first and ask yourself if being with the advertising industry is what you want.

After careful assessment you now then have to decide if you are well-fitted in the said industry, if yes, then it is high time to learn how to play the game copywriters and marketers play.

Do not stop learning. Apt knowledge is your key to get hooked with the advertising industry. Knowledge is still your best friend if you want to keep your career in the industry.

About the Author:
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on copywriting or becoming a copywriter checkout his recommended websites.
Posted: 08-11-2006
Article Source: ArticlesBase.com

The Prowess of Postcard Printing for Effective Marketing

Postcard printing had uniformly run ink levels and pleasing color standard for your postcard prints. Postcards are greatly considered as among one of the most important forms of communication. Businesses consider them as a necessity for a reason that you can easily reach out for your clients without the need of spending too much time and exerting effort.

These printed postcards are very effective method for businesses because it focuses more on selling your companies products and goods to customers. The postcard printing process involved on it will help you to showcase a good post card print in full color or have an option to include additional information whether written on the back or below the graphics designed. The good designs you had added can help out to further encourage your recipients to continue look and read on your post card prints.

Mainly before doing the postcard printing jobs for your postcard prints, there are several factors you need to consider. By means of familiarizing these aspects of postcard printing you will not only lessen your printing cost but rather you will be much happier of bringing out positive results for your post card printing projects:

1. Postcard size

The size does matters. Commonly you find it hard whether a printer can provide you with the size that you are looking for. To help you out with this, commonly postcards are printed of sizes – 4.25 x 6, 4 x 9, 5 x 7, 5.5 x 8.5, 6 x 9 and 6 x 11. With the sizes provided to you, you can see how a small difference in the size of the postcard can result in an ample difference in the printing price. Mainly in order to assure an affordable printing rate for you postcard prints you need to – get the price and ask your printing company what postcard size will best fit with your marketing purpose.

2. Paper Stock

The typical stock used for you postcard printing projects is usually offered on a 14pt gloss cover. The gloss coating is applied to the paper that yields to provide as higher light reflection resulting to have a shiny appearance.

3. Designs and ink colors

The effectiveness of postcard prints does not only lies on the kind of paper stock used, size and coatings rather it depends on how creatively it was designed. The secret to a good postcard prints greatly varies on the inks and colors used. The ink colors are used to contrast and complement each other. Obtaining the proper color combination for the designs can significantly work out make these postcards work at its best.

Considering the above aspects before purchasing your post card printing projects will be a practical and cheaper way of advertising your products and services in the market. As a valuable to for marketing would you rather go for an expensive advertising and marketing materials or would you prefer to go for postcards that can do both – advertising and a cheaper price too.

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About the Author:
Carla San Gaspar is a graduate of Communication Arts with a major of Audio Visual communication. With the line of study she had taken she may not be a good writer but is trying to be a good one. Loving what she is doing prompted her to do her best to create articles that might feed edifying information to her readers.
Added: 19 Sep 2006
Article Source: http://articles.simplysearch4it.com/article/37153.html

Your Advertising Does Not Have To Be Boring

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed.

** Consider the photo id

Think about a "photo id" for a minute. Its most dominant feature is the photograph. The other elements on the card "support" the photo -- the person's name, address, or ID number.

These things are not necessarily less important than the photo. But the photo is clearly the main element. It is what the photo id is "about", and that is clearly reflected in the graphic design of the card.

If you are not used to thinking of graphic design as related to function, this may seem like an overstatement -- "Hey, it's just a card with a picture on it." But think about it for a minute. A photo id has the specific job of identifying a person. That makes the photo the most important element on the card. So it stands to reason that the photo should be given the most attention.

** Make the photo the dominant element

When you apply the photo id model to a print ad, poster, billboard, banner design, or even a TV ad the result is usually pretty straightforward. You assume the dominant element in the piece will be the image -- the photograph. And you also assume the photograph will be the main "identifier" — the thing that defines the look and even the content or theme of the piece. For instance, you find a photo of a cool looking guy wearing sun glasses. And that image fits the message you are trying to convey in your ad.

Serious advertising designers may object that this turns the usual communication process upside down. They might say, "You should always start with your selling message, and find elements that illustrate that message." For instance, if you want to sell "pet care" products, you should begin with the theme you want to communicate, and then find elements that illustrate that theme. Say your theme is something like "Our pet care products make happy pets." This theme would then suggest various ideas for photographs and headlines.

Of course this is nice in theory, but in actual fact, advertising is rarely that straightforward. In reality what usually happens is that you start out with a fairly specific idea ("Our pet care products make happy pets.") As you try to develop it you realize it doesn't quite work or you can't find the photograph you had in mind. Then as you're leafing through the pile of available "pet care" photos you see one that evokes an interesting response. So you modify your original concept to fit the available photograph.

In other words, the photograph has become the "organizing theme" for the ad. If you still think this distorts or perverts the communication process, think about all those cleavage pictures on the front of women's magazines. The cover designer knows that cleavage sells magazines. So the photo is the starting point. The rest follows.

** Elements of the Photo ID Model

Of course there are no rules about what elements your banner or poster should include, but generally they should be as follows:

1. Product photo or photo collage

2. Main Headline

3. Product Description or sales pitch

4. Company Identifier (Logo, address, etc.)

Anything more than this will tend to make it overly busy. This is especially the case with posters, billboards and banners which are usually meant to be viewed from a distance. You should not try to convey detail. Just your primary selling message, and perhaps an overall image.

** Creativity is always important

An important way in which a "photo id" is different from an advertisement is that it lacks the creative mission we normally associate with ads. We don't expect ads to be just a picture of the product, or the store front, or of the company president. We expect them to be persuasive -- to "sell" the product or idea -- and we normally assume that takes some creativity.

In fact, one of the problems with the photo id model is that we may end using it as an uninspiring formula for cranking out ads. We may slip into the habit of relying on the format -- dominant photo, major headline, sales pitch, company identifier -- and just assume it is unnecessary to use our imagination. We may think it is not necessary to create an interesting headline, for example, or look for a striking and memorable photo.

In other words we often settle for the ordinary rather than coming up with something creative. We settle for a boring description of the product rather than an imaginative statement of what it can do for me, what problem it can solve, or how much money I am going to save if I buy it.

As a general rule, in advertising creativity is almost always better than the lack of it. Of course, this is difficult to prove. And even worse, many people claim they have no creativity in them, so they think this excuses them from trying a little harder to come up with an interesting headline idea or slogan.

But even if you are "creatively challenged" you should still try just a little harder. Because in advertising it really comes down to this: "Do you want your ad, your poster, your billboard, or your banner to be effective or not?"

About the Author:
Rick Hendershot publishes Linknet-News.com | Full Color Brochure Printing - Order brochure printing online | Forex and Futures Trades - 100% Rebate Offer
Article Source: http://www.articles2k.com