Bextra And Vioxx Withdrawal Spawn Advertising Pause From Bristol Myers

Pharmaceutical giant Bristol Myers Squibb has announced that they will suspend direct-to-consumer advertising for their prescription drug products for a year. This comes in the wake of the well-publicized withdrawals of Merck’s Vioxx and Pfizer’s Bextra, two non-steroidal anti-inflammatory drugs (NSAIDs) that were voluntarily withdrawn from the market recently. Studies showed that they increase the likelihood of strokes and heart attacks among patients that take them for prolonged periods of time. This represents an unusual move for a pharmaceutical company, as they tend to spend a large portion of their annual advertising budget on direct-to-consumer advertising.

It is possible that Bristol Myers recognizes that consumers are becoming concerned about new drugs being approved by the FDA and advertised heavily, only to find out later that the drugs have previously unknown and possibly dangerous side effects. Consumers have learned that advertising a drug as “new and improved” doesn’t necessarily mean that it is new, or improved, or even safe. In short, customers are suspicious of pharmaceutical advertising, and the drug companies are to be commended for taking notice of that fact.

Since 1997, drug companies have been allowed by U.S. law to advertise directly to consumers. This has led to an astonishing number of ads on television and radio, as consumers see ads showing one happy person after another. The ads suggest that the happiness shown is a result of the use of the product, and a voiceover quickly mumbles through the known, and sometimes lengthy, list of side effects. Patients are encouraged to speak with their doctor, and they have been doing so in record numbers. The problem, as Bristol Myers know realizes, is that consumers are well aware that the withdrawn Bextra and Vioxx were advertised as being safe. This has naturally led to a general suspicion of all advertised drugs, and Bristol Myers correctly sees that they could be the victims of a drug-company backlash, even if they didn’t manufacture any of the withdrawn products.

This will probably save Bristol Myers a lot of money in the short term, as their advertising would have largely gone to waste. The Food and Drug Administration is taking steps to make sure that the drugs that reach the U.S. market are safe, and in time, the public will again become more trusting of pharmaceutical advertising. In the meantime, TV viewers will be spared from having to watch the sometimes-cryptic drug ads, which often prompt questions of “What does this drug do?”

About the Author:
©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including http://www.Bextra-Info.net, a site devoted to the withdrawn drugs Bextra and Vioxx, and http://www.StructuredSettlementHelp.com, a site devoted structured settlements.
Article Source: www.iSnare.com

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.

Yes, colors do matter

They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.

Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business.

White/Silver: purity, truthfulness, faith, contemporary, refined, wealth

Black: seriousness, distinctiveness, boldness, power, sophistication

Blue: authority, dignity, security, faithfulness, heritage, trust

Brown/Gold: history, utility, earthiness, richness, tradition, conservative

Gray/Silver: somberness, authority, practicality, corporate mentality

Green: tranquility, health, freshness, stability, appetite

Orange: fun, cheeriness, warm exuberance, appetite, speed

Pink: femininity, innocence, softness, health, youth

Purple: sophistication, spirituality, wealth, royalty, youth, mystery

Red: aggressiveness, passion, strength, vitality, fear, speed, appetite

Yellow: youth, positive feelings, sunshine, refinement, caution, appetite

So NOW you know why my logo is green, blue and orange: freshness, authority and fun! It's a combination I felt communicated the experienced yet inviting, fresh approach to marketing that 10stepmarketing represents. To see my logo, and learn how you can get a great logo at a great price, visit http://www.10stepmarketing.com/greatlogo.htm

(C) 2005 Debbie LaChusa

About the Author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit www.10stepmarketing.com
Article Source: http://www.articles2k.com

Cross Channel Advertising Using Automated Ad Creation

Cross Channel Advertising is the 21st Century art of combining a wide range of marketing mediums into one cohesive strategy. There are several software solutions on the market that handle different aspects of Cross Channel Advertising, but until recently there was not a single one that could integrate all the relevant aspects of advertising, marketing and merchandising.

These days customers can be reached via a wide range of different media channels and retailers must make sure that they extend the reach of their promotions across all of them while maintaining consistent messaging. Additionally, Cross Channel Advertising systems need to be completely independent of the print house used by the retailer. Achieving these goals will provide retailers with significant cost savings and allow them to immediately change ad sizes and formats according to the most updated channel demands.

Universal Ad has developed an integrated system to meet all cross channel advertising needs so that on demand creation of a much larger number of versioned ads is now finally possible. Their On Demand Promotions Suite includes the following channel components:

• Cross Channel Advertising with PageAd Builder and CatalogAd Builder – the traditional print channel, which includes inserts (FSIs), circulars, catalogs and daily newspaper ads, is the mainstay of retail promotional advertising.
• Cross Channel Advertising with DigitalAd Builder – digital ad distribution provides significant flexibility in quickly producing highly detailed retail promotions.
• Cross Channel Advertising with WebAd Builder – the importance of this aspect of cross channel advertising continues to rise so that promotions created for all other advertising channels must be kept in synch with those appearing on a retailer's web site.
• Cross Channel Advertising with StoreAd Builder – once a customer sees promotional advertising outside the retailer's domain, they then visit the store where specific materials such as flyers, coupons, posters, displays, and shelf ads must reinforce the marketing message to ensure that purchases will follow.

Cross Channel Advertising has been around for a long time but is only now coming into its own. Today small, medium and large retailers finally have a solution available to them that can manage all aspects of marketing, advertising and promotions in the most streamlined and efficient method possible.

For additional information please visit http://www.universal-ad.com/

About the Author:
Dana H.
Cross Channel Advertising with PageAd Builder and CatalogAd Builder – the traditional print channel, which includes inserts (FSIs), circulars, catalogs and daily newspaper ads, is the mainstay of retail promotional advertising.
Posted: 14-11-2006
Article Source: ArticlesBase.com

Ten Points to Ponder for Website Promotion

Every site owner wishes to get his site promoted effectively. Can we all do it?? Even if it is done, is it done effectively?? There are several ways also for site promotion which can play immense role in this regard. Here below ten (10) guiding points are mentioned for the benefit of web owners particularly for the new owners.

1. Appearance makes a difference. From the very beginning the point to be kept in mind that professional attitude pays everywhere. To give your site a edge over others you must present the site in such way. If you are not better equipped to give an attractive look to your site, it is advisable to hire a professional for the purpose.

2. Why the people will visit your site?? The contents should be so designed that it caters the specific needs which the people are searching for.

3. Reliability matters. You must be sincere in your attempt to assist the customer and be genuine in your service or product which you are offering. Your credibility must be established among your customers.

4. To make your face known to the crowd. This can be done in several ways, like writing of articles, posting of messages, comments, in number of directories and sites.

5. Link Exchange is very effective tool in promotion of site. This helps in exchange of traffic between the sites which are of the same nature.

6. While posting an article or a message, attach your URL with your signature. It makes all probability that the person who reads your message may take a tour to your site also.

7. Offering some free products either in the form of e- zine, or e- directories or some other software to the customers may attract bees of traffic to your site.

8. Adding a blog to a site and thereby pinging the blog with some directories help to increase targeted traffic to the site.

9. Posting meaningful contents in forum and answering to questions may contribute to promote your site because the traffic who goes through your thread in the forum may also visit your site.

10. Even then site promotion is a time consuming affair. Sincere attempt coupled with due patience can only make the site listed with the search engines and yield the expected benefit.

http://www.jobntradeinfinity.com
http://medical-transcription.jobntradeinfinity.com
www.palnraj.blogspot.com

About the Author:
Martha Winslet
Age 50 years. Interest in reading writing and internet surfing.
http://www.jobntradeinfinity.com
http://medical-transcription.jobntradeinfinity.com
www.palnraj.blogspot.com
Added: 20 Sep 2006
Article Source: http://articles.simplysearch4it.com/article/37272.html