Cross Channel Advertising Using Automated Ad Creation

Cross Channel Advertising is the 21st Century art of combining a wide range of marketing mediums into one cohesive strategy. There are several software solutions on the market that handle different aspects of Cross Channel Advertising, but until recently there was not a single one that could integrate all the relevant aspects of advertising, marketing and merchandising.

These days customers can be reached via a wide range of different media channels and retailers must make sure that they extend the reach of their promotions across all of them while maintaining consistent messaging. Additionally, Cross Channel Advertising systems need to be completely independent of the print house used by the retailer. Achieving these goals will provide retailers with significant cost savings and allow them to immediately change ad sizes and formats according to the most updated channel demands.

Universal Ad has developed an integrated system to meet all cross channel advertising needs so that on demand creation of a much larger number of versioned ads is now finally possible. Their On Demand Promotions Suite includes the following channel components:

• Cross Channel Advertising with PageAd Builder and CatalogAd Builder – the traditional print channel, which includes inserts (FSIs), circulars, catalogs and daily newspaper ads, is the mainstay of retail promotional advertising.
• Cross Channel Advertising with DigitalAd Builder – digital ad distribution provides significant flexibility in quickly producing highly detailed retail promotions.
• Cross Channel Advertising with WebAd Builder – the importance of this aspect of cross channel advertising continues to rise so that promotions created for all other advertising channels must be kept in synch with those appearing on a retailer's web site.
• Cross Channel Advertising with StoreAd Builder – once a customer sees promotional advertising outside the retailer's domain, they then visit the store where specific materials such as flyers, coupons, posters, displays, and shelf ads must reinforce the marketing message to ensure that purchases will follow.

Cross Channel Advertising has been around for a long time but is only now coming into its own. Today small, medium and large retailers finally have a solution available to them that can manage all aspects of marketing, advertising and promotions in the most streamlined and efficient method possible.

For additional information please visit http://www.universal-ad.com/

About the Author:
Dana H.
Cross Channel Advertising with PageAd Builder and CatalogAd Builder – the traditional print channel, which includes inserts (FSIs), circulars, catalogs and daily newspaper ads, is the mainstay of retail promotional advertising.
Posted: 14-11-2006
Article Source: ArticlesBase.com