Advertising - The Power of the Written Word over the Spoken Word

There are some things which, on account .of the delicacy of treatment, the accuracy, etc, required, cannot be trusted to the most sensitive piece of machinery, but must be finished by the hand of a skilled craftsman. There are many things in the world of selling which are too delicate for the mass treatment accorded them by the advertising man, and which require the touch of the salesman to bring to the desired conclusion.

Advertising is limited by its own advantages to definite functions in certain fields. Its usefulness varies with the character of the product, the customer, or the purchase unit. It varies with distribution, the character of the buying habit, and the extent of the territory. Above all, it varies with the attitude of mind of the consumer toward the products' associations.

No two cases will be exactly alike, but all will come under some one or two general classes which define the status of the advertising in relation to the personal selling. There are some cases where machine work is of so little value that it could be dispensed with almost without a ripple. There are similar cases in selling where the personal selling represents such an important factor in relation to the total operation that advertising can be dispensed with, and the difference hardly noted; there are other cases where advertising does all or most of the work, so that the personal selling effort is of minor importance in comparison with the whole merchandising requirement. In other words, sometimes the product sells itself, other times a simple ad will suffice, and other times will take a salesperson talking to the potential customer.

To know which one is needed, you must monitor the efficiency of your different methods. The fact of the matter is that advertising is a very low-efficiency proposition, and succeeds not because of its efficiency, but because of the minute unit cost compared with any other method of sales work yet discovered. Consider the case of a website with 100,000 visitors producing 3,000 replies and 300 sales. Such a result is a remarkable one viewed from the general averages of practice, and yet it represents only three-tenths per cent efficiency of orders. The revenue efficiency might be less than the amount mentioned if the website advertisement in question was low priced and the orders represented small amounts.

Advertising, in common with all selling work, lacks efficiency. Its value is undoubted, because of its small cost, but it is as yet very low in actual amount of work accomplished in comparison with the potentiality. There are excellent reasons for this low efficiency. Advertising has been the subject of much suspicion on account of the numerous scams that have perpetuated, it has been used without regard to its applicability, and it has scarcely been analyzed. This means, of course, that the examination of advertising, and indeed all measures looking to its analysis, are of the utmost importance, and will repay the researcher many times over. So do your homework and watch items such as Click-Thru-Rate and cost per sale very closely. Be ready to close down poorly performing ad campaigns to prevent massive losses that offset your income.

About the Author:
Donald "DonOmite" Hammond has been a freelance webdesigner and programmer for over 10 years. He has done marketing of himself and his products as well as customers' products on their websites.
Article Submitted On: November 23, 2006
Article Source: http://EzineArticles.com/

Internet Advertising Denver

You are living on the West Coast of the United States and you want to do something on the Internet that will positively impact your business. Maybe you live on the East Coast, and think you have to find a place geographically near you. Maybe you aren't even in the continental United States. In this day of Internet advertising in Denver or otherwise, it doesn't matter where your company is located, you simply want to reach as many potential clients as you can.

You don't want to spend too much money to do that, but you want to see results for what you do spend. You have heard a lot of negatives, but you also know that Internet advertising can be helpful. You aren't a computer expert. Designing a web page seems like calculus to you. You don't like the idea of placing advertising into this strange media, but you also have a feeling that you are losing customers if you don't. What to do?

Try New Media, who specialize in Internet Advertising in Denver. No, you don't have to place an order right this minute. Just talk to them. Tell them what you would like and what you want to spend. Ask them questions. Ask them how long they have been in business. Ask them what services they provide for you, the business person. Ask them if they can provide any evidence of what their prior customers think about their services. See what they have to say.

Now, try finding a few other places. Ask them the same things. See what they have to say. Compare responses.

The first reaction might be to look at the advertising company who provides the cheapest price. That has its value in the business world, but it also has some problems. There is the old saying that "You get what you pay for". For what services are you willing to pay?

Internet advertising can be inexpensive. Frequently, however, it is inexpensive for the people who know exactly how to make the Internet work in their favor. Do you? Do you understand the concept of SEO or Search Engine Optimization? Do you know what search engines might be most appropriate for your service or product? If more than one search engine might be useful, which ones? What keywords will get you the most impact? Will you be better served with a weekly, monthly, quarterly or yearly contract? How do you know that you are getting the most advertising for the dollars you spend?

Internet Advertising Denver understands your concerns. They understand that you know your business, but don't know, and don't want to know, exactly how an Internet ad needs to be optimized. You just want to know how it will best work for you. The staff at New Media, specializing in Denver Internet Advertising can talk to you and tell you what you want to know, in language you will understand. They have had ten years of success with large and small companies. Most of those companies tried another advertising company, but stayed with Internet Advertising Denver. There must be a reason. Talk to them. You might find that you will stay with them as well. Internet Advertising Denver may be just what you need to get an edge on the Internet market.

About the Author:
This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves runs NewMediaDenver,an Internet technology company located in downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10 years, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.
Posted: 01-12-2006
Article Source: ArticlesBase.com

66 Ways To Promote Your product or Services

Some guru sells his program because he has 60 ways of marketing. One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed.

The true is you can’t use them all. Some are too costly for many of us. Some won’t work. Try as many as you like and find the ones that work and work them till they stop working or you stop working, whichever comes first.

Here they are:

01. Direct to Consumers
02. Party plan
03. Rack Jobbers
04. Wholesalers
05. Mail Order House
06. Resident Buyers
07. Fairs and Exposition
08. Chain Stores
09. Discount Stores
10. Lease Departments
11. Supermarkets
12. Free Publicity
13. Sales People
14. Franchising
15. Co Party
16. U.S. Government
17. Direct Mail
18. Co-op Mailing
19. Trade shows
20. Advertising Specialties
21. PX’s
22. Premiums
23. Classifieds:
24. In Papers
25. In Magazine
26. On the net
27. In Special papers
28. Articles
29. Ezine
30. Emails
31. Sig files
32. Radio
33. Television
34. Seminars (paid to You)
35. Bill Boards
36. Flyers
37. Brochures
38. Seminars you give free
39. Telephone
40. Referrals
41. E.books
42. Free Search Engines
43. Paid Search Engines
44. Post cards
45. Yellow Page ad
46. Cross Selling with others
47. Joint Ventures
48. Telemarketing
49. Take out Boxes with ads on
50. Posters
51. Booth at Mails or stand at mall
52. Man or Women with sign about your business
53. Window Display
54. Outside Signs
55. Articles for directories on the net
56. Free downloads with ads about your business products or services
57. Free Recording
58. Free Video
59. Free CD
60. Free Report
61. Free Samples
62. Special Events
63. Contests and Sweepstakes
64. Column in a Newspaper
65. Editorial writing by you
66. Free Phone Messages

Let me know at Joetrevis@aol.com if you would like me to explain any of these in a report that your interest in. It will be at least 2 pages with a lot of information.

About the Author:
Mr. Joe Trevison MBA CPA worked 15 plus years for a monster you know as the IRS. He retired in 1992. He has worked teaching accounting, taxes, payroll, business math, and business software for several colleges and secondary schools. He presently has an accounting practice in Downtown Erie, PA. He also operates from the net. He has a Web Site with lot of FREE Items. And he has a profitable shopping cart.
www.Joetrevison.com
www.Joetrevison.com/shop
Article Source: http://www.articles2k.com